Why These 10 Common Mistakes In Crypto Marketing Should Be Avoided

Top 10 Mistakes in Crypto Marketing You Should Avoid

One objective that many crypto businesses struggle to accomplish is being more visible. No matter how promising your project is, its success depends on getting the correct exposure. In fact, you may have a fantastic marketing plan but execute it poorly. This doesn't necessary imply that you aren't trying; you're just not receiving the outcomes you want.

What are you expected to do in the case? Certainly assess your bitcoin marketing approach! You can be making some errors repeatedly. Find out where you're lacking it and take the necessary action.

As a cryptocurrency marketing company, we have observed many common flaws among cryptocurrency projects. Let's examine ten common marketing errors you should avoid and why.

What are the 10 marketing errors listed here?

1. You send false messages.

It makes sense that you would want to promote your idea, but why not do it in an acceptable way? Some initiatives even claim to be the next Bitcoin or Ethereum, which "OGs" in the cryptocurrency industry would probably consider to be a hoax. As a result, it is advised that you avoid utilizing these words in your marketing activities.

Additionally, other words and phrases could subject your project to oversight by financial authorities, particularly the Security and Exchange Commission (SEC). As a result, you should refrain from describing your project as a perfect or risk-free investment.

Despite the fact that law enforcement procedures vary from nation to nation, using cryptocurrencies could get you into problems very quickly. In addition, you should work to establish credibility for your project by being honest with your audience regarding the dangers of investing in your cryptocurrency business.

2. Selecting Pointless Channels

Your efforts would be wasted if you chose the wrong outlets for your crypto marketing initiatives. When establishing your marketing campaigns, you should focus on communities formed on cryptocurrencies.

Naturally, telegram is a popular channel that many cryptocurrency projects utilize for advertising. The majority of them use it for AMA sessions. Unfortunately, a lot of the Telegram groups on this channel are fake (filled with bots). Promotional efforts on these groups are a waste of time.

It could be difficult to have your project highlighted on well-known crypto sites with large audiences, such as Cointelegraph, CoinDesk, BitcoinMagazine, etc. You may still easily access coverage from lesser media. In actuality, many projects overlook the influence of social media sites like Twitter and forums like Reddit or Quora in favor of unimportant ones.

Basically, you need to make sure that your target audience is present on any platforms you decide to use for marketing initiatives. Before starting your AMAs, if at all feasible, ask Telegram groups for any pertinent info.

3. Explicit Communications

Making vague statements about certain parts of their project during marketing campaigns is another error that many projects do. You add information in your marketing or promotional materials that ordinary cryptocurrency users won't understand.

Saying, for instance, that your system has a throughput of 7,000 TPS can be perplexing to that user group. During marketing campaigns, you should at the very least use relatable examples and improve your communication skills.

Here are some suggestions for improving your readers' comprehension of your messaging.

• Figures: should have distinct, simple-to-understand titles and subtitles that are easy to grasp at a glance.
• Images: These should be aesthetically pleasing to your audience, consistent, and straightforward. You might use your brand's colors to maintain consistency.
• Facts: Use pertinent information to support your arguments.

4. Style alone, no substance

A lot of projects don't have anything valuable to offer their audience. If your project is intended for serious investors who take their time to evaluate the viability of any investment they make, you should be prepared to provide value to them rather than promises and fashions.

Even novice investors would take their time to review what you have to offer. To ensure the effective use of your marketing materials or media, such as whitepapers, blogs, and social platforms, you should give value throughout.

5. Ineffective Keyword Usage

Even search engine optimization (SEO) isn't taken seriously in certain projects. Making use of great SEO tactics makes it simple for web people to locate your cryptocurrency product(s) or service(s). Of course, doing that calls for the selection and use of pertinent keywords.

In addition, you have to be able to keep an eye on how well your target keywords are performing. Do they at all drive any traffic? How much traffic, if any? Additionally, you ought to be able to detect if they are providing you with any leads.

6. You Don't Segment Your Strategies

Different audiences would probably react differently to each bitcoin marketing plan. Then, you might only be able to draw in a small audience; in another, you might not be able to draw in any. The audience groups you'll probably be focusing on in your marketing efforts are listed below.

• Active Owners: This category of individuals are active crypto users who believe in the future of the underlying technology. They are pretty optimistic about crypto replacing fiat in years to come. They tend to partake in industry events, try new technology, and probably be brand proponents.
• Passive Owners: This group of people is engaged with cryptocurrency and has a positive opinion of it. They typically make long-term investments in cryptocurrencies.
• Curious: They've researched or always find themselves researching crypto but haven't made any purchases yet. Because they're aware of crypto, you could easily persuade them with proper marketing.
• Skeptics: These people are likely affected by the news stories they read, such as the SEC's prohibition on cryptocurrencies. It is clear from their perspective that crypto is harmful.
• Unengaged: They are less skeptical than skeptics and are aware of cryptocurrencies. Depending on how persuasive your promotions are, they can be simple to convince.

7. Ignoring marketing outcomes

Numerous cryptocurrency initiatives use various marketing techniques, which may make it exceedingly challenging to track outcomes. As a result, you may keep directing your efforts in the wrong direction since you are unsure of the greatest traffic source.

While attempting to be aggressive with your marketing efforts, it is essential to implement them in a method that will make results tracking simple. Some projects, for instance, might hold AMA sessions on other Telegram groups while assuming that traffic comes from the current group, which may not be true. Therefore, try to space out such sessions or refrain from airing many AMAs back-to-back.

Another example is the simultaneous airing of advertising on many networks. Your marketing efforts can be ineffective since it may be difficult to track results across those channels.

8. Negligent Web Design

Your website is one of your marketing tools, thus having a subpar website could hurt your project's chances of success. Your target audience would be scared off by a website that is poorly designed since it is not enticing to them. In fact, it might give the appearance that your visitors are being conned.

Visitors think trustworthy projects would invest in their website by developing something traditional yet simpler. A good call-to-action (CTA) placement and landing page are characteristics of a well-designed website. Additionally, it generates leads and is educational.

9. Subpar Customer Support

It goes far beyond simply uploading your material online to engage in marketing efforts. You should prepare yourself to answer even the most basic inquiries from new subscribers to your channels or consumers of your products.

Before, during, and after utilizing your crypto products or services, they will undoubtedly have questions. You shouldn't ignore them, though, as that will make them think poorly of you. Additionally, some users might decide not to support your initiative.

10. Ineffective or disregard for your product

Your chances of success are lower if you don't communicate well with the people in your neighborhood. Make sure to notify your community's members of pertinent information, updates, or announcements on a regular basis. You should also make an effort to update your blog on a regular basis because visibility on search engine result pages can greatly increase your organic traffic (SERPs).

Conclusion

Which of these blunders has your project made as a whole? It is advised that you make the appropriate changes if you are guilty of any of them to avoid sabotaging your project with poor marketing strategies.