The UK's watchdog told the "Love Island" twins to behave because their crypto ads were misleading.
Some people see cryptocurrency as a "love island" and "eye candy." It feels and looks new, and most of the time it's interesting or even shocking.
When you hear the word "crypto," you might think of a lot of techs that may sound like Greek to some people. Still, they have to try it because it sounds interesting to them, and why not?
We've heard a lot of stories about how crypto made people who were once poor rich.
People say that Bitcoin will change their lives for the better. More and more investors are looking to make money in the cryptocurrency market.
People say you should invest in crypto and make a lot of money because it's "in" right now.
Now, how do you sell cryptocurrency to make money? How well you can "sell" it depends on how your body and brain are set up.
Jessica and Eve Gale are twins from Love Island. The Independent is pictured.
About T-backs, Love Islands, and Promoting Crypto
For example, these twins, who used to be on the British reality TV show "Love Island," use their beauty (okay, barely-there bikini pictures on Instagram) to convince their combined 1.7 million followers that they can make extra money from their smartphone.
The Love Island twins, Jessica and Eve Gale, have also caught the attention of UK regulators. Of course, they didn't ask for any racy photos but instead told them to stop misleading their social media followers with pro-crypto posts right away.
They weren't told off for wearing T-backs that showed everything. That would go against the ladies' rights under the Constitution.
Seriously, though, the British regulator has a problem with the Love Island ladies because two of them promoted a crypto investment scheme in Instagram stories. The regulator said that it made investing in cryptocurrency seem "trivial," which is a big no-no.
Why Meta is spending $150 million to build 10 schools in the Metaverse is a related topic.
No love for Love Island, says the ASA
The Advertising Standards Authority (ASA) says that Jessica and Eve's posts from earlier this year should have warned about the risk of losing money on crypto investments.
In one of the stories, which Jessica posted in June, she told her nearly 1 million followers that a friend had introduced her to the "world of crypto" and that it was basically a "super quick and easy way to make extra money from your phone."
The ASA said that this went against their rules because it was "misleading" and "responsible."
The ASA spells it out:
"We thought the ads were for a general audience that probably didn't know much about investing in crypto assets. We came to the conclusion that the ads were misleading because they didn't include a risk warning telling people that the value of such assets could change or that crypto assets weren't regulated in the United Kingdom."
After giving an advertiser a warning, the British regulator may send an advertiser who breaks its rules to the Trading Standards (TS), which is a local government agency in the UK. The TS may take legal action against the violator or fine them.
In the meantime, Love Island stars Jessica and Eve should be fine showing off their provocative posts, er, curves, and not dipping their toes into crypto waters, lest they get the ire of those unbending Bri Ish watchdogs.